PERANCANGAN MEDIA KOMUNIKASI VISUAL UNTUK ME- REPOSITIONING KOSTI SEMARANG
Abstract
Full Text:
PDFReferences
Aaker, David. 2014. Nobody knows brand strategy better than, Morgan James Publishing. New York.
Aaker, David. 2015. Aaker on Branding, Gramedia Pustaka Utama. Jakarta. Cangara, Hafied. 2013. Perencanaan & Strategi Komunikasi. Raja Grafindo
Persada. Jakarta
Dameria, Anne. 2007. Color Basic, Link & Match. Graphic. Jakarta.
Dinas Perhubungan Jawa Barat, 2013. Manfaat Transportasi Secara Ekonomi: http://dishub.jabarprov.go.id/artikel/view/221.html diakses pada tanggal 1 Oktober 2019.
Delgado, E., Munuera, J.L. 2005. Does Brand Trust Matter To Brand Equity, Journal of Product and Brand Management, Vol. 14, Devito, Joseph, London.
Gani dan Kusumalestari. 2014. Jurnalistik Foto: Suatu Pengantar, Simbiosa Rekatama Media, Bandung.
Kaputa, Chatherine. 2011. You Are A Brand, Gagas Media, Jakarta. Kotler, Philip. 2009. Manajemen Pemasaran, Erlangga, Jakarta.
Kotler, Philip dan Pfoertxch, Waldemar. 2008. B2B Brand Management, PT. Bhuana Ilmu Populer Kelompok Gramedia, Jakarta.
Kotler, Philip dan Gary Amstrong. 2012. Principles of Marketing; 14th Edition, Prentice Hall, New Jersey
DOI: https://doi.org/10.33633/ctr.v1i03.3373
Article Metrics
Abstract view : 179 timesPDF - 173 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indexed by:
diterbitkan oleh:
Universitas Dian Nuswantoro
Jl. Imam Bonjol, No. 207, Semarang, Provinsi Jawa Tengah
Telp :(024) 3575916
Karya ini dilisensikan di bawah CC BY-SA 4.0